Campaign: Made in Michigan
Herman Miller makes the best office chairs in the world. Our challenge was to communicate our value proposition in a series of videos to be used in sponsored social ads and YouTube bumpers to drive brand awareness
Research
Our team visited Herman Miller’s HQ in Holland, MI to interview the teams behind the research, engineering, and manufacturing of our chairs. We saw a “behind the curtain” look at our process and uncompromising quality and care that goes into the making of our chairs.
Outcome
We partnered with director, William Kerstein, to tell the story of the Herman Miller Test Lab in Holland, MI. There, our engineers design simulation tests, torturing our chairs until they are proven to be able to withstand even the most strenous use so we can stand by our 12-year warranty.
